Brand Activation
As a featured brand at an internal BuzzFeed K-beauty event, my team and I coordinated an immersive brand showcase, led product demonstrations for BuzzFeed beauty editors, and curated goodie bags for BuzzFeed producers.
The following month, the team oversaw the production and delivery of curated gift bags for ATHLEISURE HOUSE’s NYFW SS17 event.
Social Media
Led the expansion of the branch’s official Instagram account. Oversaw content creation and social media engagement by producing promotional content, product demos, and swatch videos.
Assorted Graphics
Vouchers, posters, and various signage created for product line promotions and store-wide sales. Materials were developed in Chinese and English. Graphics were built in Canva easy adaptation and streamlined team use.
