Four years after our initial collaboration, a returning client partnered with me again to refresh their brand name, logo, and visual identity. What began as a placeholder name during the original branding project had grown alongside the business, making it the right time to develop a name that better reflected the company’s identity and vision.

Through collaborative brainstorming, we developed J3 IT Works, a name rooted in the client’s personal story, military background, and industry experience. The new logo features three distinct planes that come together to form a building block, symbolizing the foundational role J3 IT Works aims to play in its clients’ success. 

The existing brand system was updated with a new color palette, business cards, and custom graphics for social media.