‘Possibilities’ is a print and tv campaign designed to help strengthen the Discover Card brand by redefining the company’s target demographic:
“21-35 year olds starting a new chapter in their life and looking for a smart way to finance their expenditures.
Only Discover Card can give you the rewards you earned and the chance to turn possibilities into reality.”
Commercial 1
Commercial 2
Audio Presentation
Behind the Scenes
Print Ads
Collaborators:
Elaine Chan, Phillip Cheung, Alexander Hu, Helen Xue, Shelley Zheng & Yaling Zheng