‘Possibilities’ is a print and tv campaign designed to help strengthen the Discover Card brand by redefining the company’s target demographic:

“21-35 year olds starting a new chapter in their life and looking for a smart way to finance their expenditures.
Only Discover Card can give you the rewards you earned and the chance to turn possibilities into reality.”

Commercial 1

Commercial 2

Audio Presentation

Behind the Scenes

Print Ads

Last two images featuring photography by Vanessa Joy seen here.

Collaboration with Elaine Chan, Phillip Cheung, Alexander Hu, Helen Xue, Shelley Zheng & Yaling Zheng