Unilever is one of the world’s leading producers of consumer and home goods with over 400 brands in its portfolio, including Dove, Lipton and Ben & Jerry’s. The new Unilever logo uses colors and graphic elements to both highlight the values of the company as well as to organize the vast number of brands in the Unilever family. Simple, bold and clean – the redesigned signature reflects Unilever’s dedication to producing quality, dependable products that help make life easier.

Yellow symbolizes sunlight, energy, vitality and Unilever’s home-care products. Green represents the company’s focus on the environment and their food brands. Blue signifies sustainability, cleanliness and Unilever’s personal and health products. Because the logo often appears in one color on packaging, additional elements such as the rays of the sun, the veins of a leaf and the sparkle of water were added to make identification easier.


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